CLIENT:
Objective of new website:
1. To create new website
2. Make it more attractive
3. Make the website more
interesting
Concept:
1. Family Love
2. Fun
3. Simple
Idea:
1. Awesome
2. Simple
3. Fresh
Showing posts with label Internet Advertising@E-commerce. Show all posts
Showing posts with label Internet Advertising@E-commerce. Show all posts
Thursday, 21 May 2015
ASSIGNMENT 1-3 : HISTORY OF INTERNET ADVERTISING & E-COMMERCE (WEBSITE DESIGN)
1.1
The first widely publicized example of online
advertising was conducted via electronic mail.
1.2
On 3 May 1978, a marketer from DEC (Digital
Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's
American west coast users, advertising an open house for a new model of a DEC
computer.
1.3
The prevailing acceptable use policies, electronic mail
marketing rapidly expanded and
eventually became known as “spam.”
2.
Display ads
2.1
Online banner advertising began in the early 1990s as
page owners sought additional revenue streams to support their content.
2.2 Commercial
online service Prodigy displayed banners at the bottom of
the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm.
2.3
In 1994, web banner advertising became mainstream when Hot Wired, the
online component of Wired
Magazine, sold banner ads to AT&T and other companies. The ad linked to
an online tour of seven of the world's most acclaimed art museums.
3.
Search ads
3.1 GoTo.com
(renamed Overture in The History of Internet Advertising & E-Commerce (Website Design)
It’s been so long since the first online advert was sold – and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come. In early days of the Internet, online advertising was mostly prohibited.
1. Email
2001, and acquired by Yahoo! in 2003) created the first search
advertising keyword auction in 1998.
3.2
Google launched
its "AdWords" search advertising program in 2000 and introduced quality-based ranking
allocation in 2002;
3.2.1
Which sorts search advertisements by a combination of
bid price and searchers' likeliness to click on the ads.
4.
Recent trends
4.1
More recently, companies have sought to merge their
advertising messages into editorial content or valuable services.
4.1.1
Examples include Red Bull's
Red Bull Media House streaming Felix
Baumgartner's jump from space online, Coca-Cola's
online magazines, and Nike's
free applications for performance tracking.
4.2
Advertisers are also embracing social media and mobile advertising; mobile ad
spending has grown 90% each year from 2010 to 2013.
ASSIGNMENT 1-1 : WHAT IS INTERNET ADVERTISING & E-COMMERCE?
What is
Internet Advertising?
Online advertising is a marketing strategy that involves the use of the
Internet as a medium to obtain website traffic and target and deliver marketing
messages to the right customers. Online advertising is geared toward defining
markets through unique and useful applications.
Since the early 1990s there has been an exponential increase in the
growth of online advertising, which has evolved into a standard for small and
large organizations.
Online advertising is also known as Internet advertising.
What is E-commerce?
Electronic commerce, commonly
known as E-commerce or eCommerce, is trading in products or
services using computer networks, such as the Internet. Electronic commerce
draws on technologies such as mobile commerce, electronic
funds transfer,supply chain
management, Internet marketing, online
transaction processing, electronic
data interchange (EDI), inventory
management systems, and automated data collection systems. Modern
electronic commerce typically uses the World Wide Web for at least one part of
the transaction's life cycle, although it may also use other technologies such
as e-mail.
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