ROMAN ART

Pietro Cavallini was an Italian painter and mosaic designer working during the late Middle Ages, the Roman Art era. Little is known about his biography, though it is known he was from Rome, since he signed pictor romanus. His first notable work were the fresco cycles for the Basilica di San Paolo fuori le Mura, with stories from the New and Old Testament in year 1277 to the year 1285. However, they were destroyed by the fire of 1823. His Last Judgment in the Church of Santa Cecilia in Rome, painted c. 1293 and considered Cavallini’s masterwork, demonstrates an artistic style known as Roman naturalism.

Type of style that has been used in Roman art is Realism. Like the Romans themselves, early Roman art (c. 510 BCE to 27 BCE) tended to be realistic and direct. Portraits, both two-dimensional and three-dimensional were typically detailed and unidealized, although later during the age of Hellenistic-Roman art (c.27 BCE to 200 CE). The romans became aware of the propaganda value of busts and statuary. Painting styles in ancient Rome were bright and colourful with the techniques which the colours were applied are quite complex.

The base of the paintings clearly had to be perfectly clean and smooth. This was to obtained through repeated layering of plastering and fine sand which can be polished with a fine layer of marbles dust that is rendered compact and hard. The surface would then be dampened before the colors could be applied. The color would be absorbed into smoother compact but porous. The finished painting then would be polished to a shiny finish probably through the application of oils and final wax seal. A rough drawing could be scratched on top of the plaster for the more difficult figures and forms before applying the paint.

Romans art grows out of Etruscan art and has a close resemblance to Greek art. During the Roman Republic (500 BC), Roman statues are made to be realistic, a total opposite of Greek statues which has an idealistic approach. About 200 BC, Roman art style changes when they begin conquering Greece. The Roman soldiers bring home a lot of Greek art during their conquest, either by buying or stealing it. Greek sculptors are usually brought to Rome as slaves, serving under the Roman Republic by creating more art for them. Roman art continues to get influenced by Greek elements, and art often used as propaganda by the emperors. Examples are the Arch of Titus and Trajan’s Column. 

The Roman Empire was one of the greatest and most influential civilizations in the world history. It began in the city of Rome in 753 BC and lasted for well over 1000 years. During that time, Rome grew to rule much of Europe, Western Asia, and Northern Africa.

1. Honisya

2. Marina

3. Megan

4. Alice

5. Hanim

Assignment1 (Task 5) : Constructing Ice Cream label

Assignment1 (Task 3) : Creating outline for Brands box

Assignment1 (Task 2) : Pocky box repackaging

Assignment1 (Task 1) : Brand's box repackaging

FINAL: Website Design (New)

CLIENT:

Objective of new website:

1. To create new website

2. Make it more attractive

3. Make the website more 

    interesting

Concept:

1. Family Love

2. Fun

3. Simple 

Idea:

1. Awesome

2. Simple

3. Fresh

FINAL: Website Design (previous)

Internet advertising (week3)

ASSIGNMENT 1-6 : RESEARCH – MOST FAVOURITE AWARD WINNING BRAND’S WEBSITE

ASSIGNMENT 1-5 : RESEARCH – FAVOURITE MALAYSIA/INTERNATIONAL BRAND’S COMPETITOR WEBSITE

ASSIGNMENT 1-3 : HISTORY OF INTERNET ADVERTISING & E-COMMERCE (WEBSITE DESIGN)

1.1    The first widely publicized example of online advertising was conducted via electronic mail.

1.2    On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American west coast users, advertising an open house for a new model of a DEC computer. 

1.3    The prevailing acceptable use policies, electronic mail marketing rapidly expanded and eventually became known as “spam.”

2.      Display ads

2.1    Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content.

2.2    Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. 

2.3    In 1994, web banner advertising became mainstream when Hot Wired, the online component of Wired Magazine, sold banner ads to AT&T and other companies. The ad linked to an online tour of seven of the world's most acclaimed art museums.

3.      Search ads

3.1    GoTo.com (renamed Overture in  The History of Internet Advertising & E-Commerce (Website Design)

It’s been so long since the first online advert was sold – and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come. In early days of the Internet, online advertising was mostly prohibited.

                    

1.      Email

2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998. 

3.2    Google launched its "AdWords" search advertising program in 2000 and introduced quality-based ranking allocation in 2002;

3.2.1        Which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.

4.      Recent trends

4.1    More recently, companies have sought to merge their advertising messages into editorial content or valuable services.

4.1.1        Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking. 

4.2    Advertisers are also embracing social media and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.

ASSIGNMENT 1-2 : RESEARCH – FAVOURITE MALAYSIA/INTERNATIONAL BRAND WEBSITE

ASSIGNMENT 1-1 : WHAT IS INTERNET ADVERTISING & E-COMMERCE?

What is Internet Advertising?

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations.

Online advertising is also known as Internet advertising.

What is E-commerce?

Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds HYPERLINK "http://en.wikipedia.org/wiki/Electronic_funds_transfer"transfer,supplyHYPERLINK "http://en.wikipedia.org/wiki/Supply_chain_management" chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail.

FINAL: Creating campaign poster, bunting and product.

Own Font Design 3