Thursday, 21 May 2015

ASSIGNMENT 1-1 : WHAT IS INTERNET ADVERTISING & E-COMMERCE?

What is Internet Advertising?
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations.
Online advertising is also known as Internet advertising.

What is E-commerce?
Electronic commerce, commonly known as E-commerce or eCommerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerceelectronic funds HYPERLINK "http://en.wikipedia.org/wiki/Electronic_funds_transfer"transfer,supplyHYPERLINK "http://en.wikipedia.org/wiki/Supply_chain_management" chain managementInternet marketingonline transaction processingelectronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail.

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