What is
Internet Advertising?
Online advertising is a marketing strategy that involves the use of the
Internet as a medium to obtain website traffic and target and deliver marketing
messages to the right customers. Online advertising is geared toward defining
markets through unique and useful applications.
Since the early 1990s there has been an exponential increase in the
growth of online advertising, which has evolved into a standard for small and
large organizations.
Online advertising is also known as Internet advertising.
What is E-commerce?
Electronic commerce, commonly
known as E-commerce or eCommerce, is trading in products or
services using computer networks, such as the Internet. Electronic commerce
draws on technologies such as mobile commerce, electronic
funds transfer,supply chain
management, Internet marketing, online
transaction processing, electronic
data interchange (EDI), inventory
management systems, and automated data collection systems. Modern
electronic commerce typically uses the World Wide Web for at least one part of
the transaction's life cycle, although it may also use other technologies such
as e-mail.
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